In a time long ago (2019), Gorgeous George required the design and production of 100 swing tags for their range of fancy kombucha and probiotic water that HAD to be sold that Sunday at the local farmers’ market. At the time, I had no clue what kombucha was let alone the benefits of drinking fermented…anything, really. Little did I know that the brothers who ran the Gorgeous George business were onto something.

My focus was on presenting stylised watercolours that establish the flavour cue and highlight the use of fresh ingredients, while maintaining a clean, minimalist aesthetic.

They came back and printed another 1000 swing tags the following week.